What I have read recently on a web page ( Mashable Business ) and I found it really fascinating for small businesses is that Facebook gives them the opportunity to grow rich. In detail :
The program, Facebook Marketing Solutions, which includes a partnership with the National Federation of Independent Business and the U.S. Chamber of Commerce, will roll out over the next few months. In early 2012, Facebook will give each qualified business at least $50 of free advertising on Facebook.
The social network also promises free resources and information on how to market your business on Facebook. The company is sending its reps out to meet with small business owners in person. Since Facebook has a self-service ad platform that’s actually geared more to small advertisers than large ones, the program seems to be about building awareness, especially since 64% of small businesses think social media is unnecessary. The company took a similar approach to wooing the advertising industry in April with Facebook Studio, which also offers free resources, though there’s no free advertising component.
Source : Mashable Business
For more information on the topic, please visit this link : http://mashable.com/2011/09/27/facebook-small-businesses/
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