Madonna will be featured in a global print, television, and online marketing campaign produced in collaboration with Fabien Baron, Mert Alas and Marcus Piggott.The print ads used for the campaign will feature photos from the Madonna photoshoot by Mert Alas & Marcus Piggott for the 2010 May issue of Interview Magazine.
"Truth or Dare" by Madonna will include bracelets, earrings, sexy lingerie and a special Dom Pérignon champagne bottle with custom made packaging.
Press kits of the new ‘Truth or Dare by Madonna’ fragrance have been sent out as well.
The foreword is written by Madonna:
" There is something primal and mystical about the sense of smell. It connects us to memory, nostalgia and the ability to dream and fantasize.
I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern.
My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture. Feminine and mysterious.
I wanted to recreate this scent but with something fresh and new about it as well. Something honest and yet daring. Hence the name Truth or Dare.
We can be tricked by what we see and what we hear but not by what we smell"
The press kit includes a vase of yellow waterlillies, a gold box, a blindfold designed by Kiki de Montparnasse, and a tiny vial of the scent.
Truth:
Duality. Sin is my twin. Contradictions push and pull.
Dare:
To expose what lies beneath. Infinite possibility.
In this tension, we find our true selves.
The press kit includes a vase of yellow waterlillies, a gold box, a blindfold designed by Kiki de Montparnasse, and a tiny vial of the scent.
Truth:
Duality. Sin is my twin. Contradictions push and pull.
Dare:
To expose what lies beneath. Infinite possibility.
In this tension, we find our true selves.
Truth or Dare by Madonna
The Fragrance
Darkness and light, innocence and deceit. "Truth or Dare" by Madonna represents the dual forces that coexist in all of us. Daring to embrace the duality of our true nature. Truth or Dare by Madonna is a contemporary and sexy reinvention of a classic, a robust signature white floral. The unique blend of narcotic florals, balanced with addictive woods and vanilla, create a scent that is timeless yet modern, simultaneously dark and light. The addition of gourmand notes such as Vanilla and Caramelized Amber makes the fragrance stand out from traditional floral fragrances and gives it a contemporary edge.
The Collection
Eau de parfum – 75ml – $55.00
Eau de parfum – 50ml – $39.00
Eau de parfum – 30ml – $28.00
Body Lotion – 200ml – $28.00
Shower Gel – 200ml – $24.00
The Bottle and Packaging
The bottle and carton, designed by Fabien Baron in collaboration with Madonna, feature a palette of rich gold and white, marrying elegance and sophistication with a touch of edginess.
The bottle is luxurious and classic. The dichotomy of Truth or Dare by Madonna is apparent in the packaging, balancing purity and provocation. The white of the bottle and logo represent truth and spirituality. The unexpected beading detail gives the bottle a raw edginess.
The carton is a statement in modern luxury, set in chic gold with a delicate white border, emblazoned with the bold Truth or Dare logo.
The carton is a statement in modern luxury, set in chic gold with a delicate white border, emblazoned with the bold Truth or Dare logo.
Available exclusively at Macys in April 2012 and at all specialty stores starting in January 2013.
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