Lady Gaga is trying to create a network built around her fan base , which she's dubbed the aforementioned "monsters."
A preview at the site suggests it will be designed a lot like Pinterest, the fast-emerging mobile app that lets users "pin" locations and items that they like. Gaga's site also will emphasize sharing and creating photos and videos, as well as letting other users promote content from others that they like ,something similar to sites like Reddit and Digg.
The site is the first project by Backplane, the startup where Lady Gaga's manager, Troy Carter, is one of four founders. The company will emphasize on online community-building.
"Backplane is about bringing together communities and Gaga's community just so happens to be the community we're using to learn about proper functionality," CEO Matt Michelsen stated to Mashable, a CNN content partner. "We think we can really change the world."
When other sites are launched, Backplane allows user to switch back and forth among as many as they want.
Even with Gaga's massive social-media presence (she was the first artist to hit 1 billion YouTube video views), it remains an open question whether a social site devoted almost exclusively to her fans will have a big enough user base to fly.
What do you think? Does this site have a chance?
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