Rihanna's Fashion Line

Just in case you have missed it Rihanna has announced on July 16, 2012 that she is ready to launch her own fashion collection for the London-based brand River Island.  
 


Rihanna yesterday gave viewers a glimpse inside her fashion line! 

In a new video interview, Rihanna previews some of her favorite pieces from the collection inside her London design studio.

Rihanna reveals: "I have wanted to design my own fashion label for a very long time," claiming: "The kids say what's cool and the high end designers go and design it. Why not go to the source when you want to be ahead of the trend?"



"River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me," Rihanna explained, adding: "I find London really inspiring and River Island loves to have fun with clothes."

Needless to say that a number of the looks feature prominent side boob.









It has to be noted that Rihanna's collection is slated to debut in Spring 2013.

What do you think of Rihanna's decision to create her own clothing line? Are you excited to wear Rihanna's clothes?



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