1. A girl should be two things: classy and fabulous. 2. Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.
3. In order to be irreplaceable one must always be different.
5. Fashion fades, only style remains the same.
6. As long as you know men are like children, you know everything!
7. Don't spend time beating on a wall, hoping to transform it into a door.
8. I am not young but I feel young. The day I feel old, I will go to bed and stay there. J'aime la vie! I feel that to live is a wonderful thing.
10. Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.
12. The most courageous act is still to think for yourself. Aloud.
13. Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.
14. I don't know why women want any of the things men have when one the things that women have is men.
16. A woman has the age she deserves.
17. Fashion is always of the time in which you live. It is not something standing alone. But the grand problem, the most important problem, is to rejuvenate women. To make women look young. Then their outlook changes. They feel more joyous.
18. Women must tell men always that they are the strong ones. They are the big, the strong, the wonderful. In truth, women are the strong ones. It is just my opinion, I am not a professor.
20. Fashion is architecture: it is a matter of proportions.
21. Hard times arouse an instinctive desire for authenticity.
22. There are people who have money and people who are rich.
23. Fashion is made to become unfashionable.
25. There is no time for cut-and-dried monotony. There is time for work. And time for love. That leaves no other time!
26. Gentleness doesn't get work done unless you happen to be a hen laying eggs.
27. Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.
29. Look for the woman in the dress. If there is no woman, there is no dress.
30. Luxury must be comfortable, otherwise it is not luxury.
31. I never wanted to weigh more heavily on a man than a bird.
33. Those who create are rare; those who cannot are numerous. Therefore, the latter are stronger.
34. Guilt is perhaps the most painful companion of death.
35. I invented my life by taking for granted that everything I did not like would have an opposite, which I would like.
36. There have been several Duchesses of Westminster but there is only one Chanel!
38. Elegance is refusal.
39. It is always better to be slightly underdressed.
40. Great loves too must be endured.
41. It's probably not just by chance that I'm alone. It would be very hard for a man to live with me, unless he's terribly strong. And if he's stronger than I, I'm the one who can't live with him…I'm neither smart nor stupid, but I don't think I'm a run-of-the-mill person. I've been in business without being a businesswoman, I've loved without being a woman made only for love. The two men I've loved, I think, will remember me, on earth or in heaven, because men always remember a woman who caused them concern and uneasiness. I've done my best, in regard to people and to life, without precepts, but with a taste for justice.
43. My life didn't please me, so I created my life.
44. If you were born without wings, do nothing to prevent them from growing.
45. "Where should one use perfume?" a young woman asked. "Wherever one wants to be kissed".
46. I don't do fashion, I AM fashion.
48. The best color in the whole world is the one that looks good on you.
49. I wanted to give a woman comfortable clothes that would flow with her body. A woman is closest to being naked when she is well-dressed.
51. You can be gorgeous at thirty, charming at forty, and irresistible for the rest of your life.
52. Adornment, what a science! Beauty, what a weapon! Modesty, what elegance!
54. Only those with no memory insist on their originality.
55. Arrogance is in everything I do. It is in my gestures, the harshness of my voice, in the glow of my gaze, in my sinewy, tormented face.
56. Fashion has two purposes: comfort and love. Beauty comes when fashion succeeds.
58. There is nothing more comfortable than a caterpillar and nothing more made for love than a butterfly. We need dresses that crawl and dresses that fly. Fashion is at once a caterpillar and a butterfly, caterpillar by day, butterfly by night.
59. Coquetry, it's a triumph of the spirit over the senses.
61. Innovation! One cannot be forever innovating. I want to create classics.
62. There is no fashion for the old.
63. Youth is something very new: twenty years ago no one mentioned it.
65. A style does not go out of style as long as it adapts itself to its period. When there is an incompatibility between the style and a certain state of mind, it is never the style that triumphs.
67. Material things aside, we need no advice but approval.
68. I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.
70. One can get used to ugliness, but never to negligence.
71. An elegant woman should be able to do her marketing without making housewives laugh. Those who laugh are always right.
72. Nothing goes out of fashion sooner than a long dress with a very low neck.
74. Why am I so determined to put the shoulder where it belongs? Women have very round shoulders that push forward slightly; this touches me and I say: "One must not hide that!" Then someone tells you: "The shoulder is on the back". I have never seen women with shoulders on their backs.
76. True generosity means accepting ingratitude.
77. Luxury is a necessity that begins where necessity ends.
78. Scheherezade is easy; a little black dress is difficult.
79. When I can no longer create anything, I'll be done for.
80. I've never done anything by halves.
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